Cognitive Solutions A798 Manual de usuario descargar pdf (Pagina 7)

Elo Touch Solutions Tablet:

Retail ready!

Millions of real-life retail installations all over the world have helped Elo develop

unique insight for this next generation of our touch computing innovation.

The new Tablet directly answers the requirements of a mobile hardened store

system for mobile POS, shopper assist, line busting, and inventory management.

Elo Tablet – 10.1”

• Rugged & Connected

• Windows / Intel Architecture

• Integrated MSR, Barcode Reader, Smart Card Reader

• Docking Station

www.elotouch.com

The concept of omnichannel is simply dened as a seamless

approach to the consumer experience through all available

shopping channels (for example in-store, mobile internet devices,

web, computers, TV, catalogue…). Benets for the retailer include

an enhanced, tailored shopping experience which creates loyal

customers, a more consistent brand experience and improved

efciency through for example cross-selling and inventory ma

nagement.

Alternative shopping trends are driving expansion into cross chan

nel shopping. As the retailers expand product offering, consu-

mers are looking for a richer buying assistance experience over a

greater selection of products. They are also comfortable with, and

show a preference for self guided shopping experiences; at the

same time, increasing employment costs drive retailers to replace

oor associates with self service solutions. For self-service, as

well as shopper assistance and mobile Point-of-Sale, touch has

become the expected interface. Smart phones have provided an

unprecedented adoption of “touch devices” by all demographics.

For the in-store experience, Elo has a range of products that help

retailers building their omnichannel solutions. On the large interac

tive digital signage displays brands can customise their adverti-

sing according to the user’s behavior. The smaller touchmonitors

give the shopper a more intimate feeling when looking up specic

product information, signing up for a loyalty programme or nding

the right accessory for their selected item. With the Point-of-Sale

systems retailers can identify individuals and offer tailored dis

counts (loyalty-points, birthdays, anniversaries and so on). Elo’s

retail tablet directly answers to the requirements of a mobile har

dened store system for mobile POS, shopper assist, line busting,

and inventory management. Having the store associates being

mobile on the shop oor instead of behind the check-out counter

allows them to interact with the customer at the point of decision.

These are just a few examples of how Elo’s ability to engage with

customers, present personalised offers and closely track actions

are all valuable aspects of the omnichannel revolution.

Elo omnichannel Solutions integrate

Store, online and mobile Experiences

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Cognitive Solutions A798 Manual de usuario Pagina 7

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